Here we have a general summary on your hair and haircare, and some of the techniques we use at The New Midas to avoid damage and bring a lusty, fabulous finish to your hair.

Hair Damage

One of the key elements we frequently discuss with our clients at The New Midas in Winchester, is the causes of hair damage. Healthy hair is much more functional than it appears. It acts as a sensory nerve and gives gender identity to a person.

Healthy hair is basically made up of fibrous protein called keratin. Other than keratin, various other chemical components build up hair strands and provide it the required strength and durability. The chemical components, when disrupted by excess styling or other environmental factors, can become damaged.

The reason for damaged hair are many. Some of these are due to genetics, improper hair dressing, inadequate diet etc. Damaged hair is generally weak, porous, dry and prone to breakage. Of all these causes, improper grooming or inadequate hair care are the common cause for damaged hair. They affect the hair fibre resulting in hair breakage.

Other damaged hair types, where excess hair treatments remain the basic cause is hair matting and bubble hair. As the name suggests, bubble hair involves the formation of bubbles in the hair fibre. Bubble hair is weak and brittle and is largely due to excess use of over-heated hair dryers.

Hair matting or severely tangled hair like that of 'bird's nest' is another kind of hair damage. Practically there are no possible ways to detangle this kind of hair damage. So, the ultimate treatment is to cut the affected hair and wait for new hair growth.

You can be sure that at The New Midas Hair Salon, we will give you the best possible help and advice on your hair and how best to avoid damage. We are also experts in recommending some of our extensive range of products to keep hair damage at bay.


Hair Cleansing and Conditioning

Great hair care at a salon like The New Midas is an obvious way to achieve and keep fabulous, healthy hair. There are other factors at play too which can assist your hair in looking it's best - limited stress, a good diet rich in vitamins and minerals, and even regular exercise combined with good old fresh air all pay dividends.

There are still however some minor hair problems that people encounter from time to time, so The New Midas can assist you in supplying hair care products and showing you the best techniques for applying, cleaning and conditioning.

Everybody has different types of hair, and each type requires different care. So The New Midas would be delighted to advise you of exactly the right kind of hair product necessary for perfect results. Dandruff is also a common hair problem, and there are specialist anti-dandruff shampoos are available from us too.

Any shampoo application has to be followed by conditioning for the best results. The conditioned hair can be easily combed, and it is more than desirable for chemically treated hair like curled, permanently coloured, or straightened hair. Similarly, treating your hair carefully when brushing is also necessary, and we supply great products like the Tangle Teezer to assist in effective brushing with minimal damage.

A consultation with one of our trained stylists alongside a study into your personal hair type will allow us to recommend the best product for you to keep your hair looking fantastic.